Articles 24.07. 2025

Pipedrive Data Enrichment: Automatic Customer Data Enrichment in CRM

Get complete information about your clients with a single click! The new Data Enrichment feature in Pipedrive CRM makes your sales team’s job easier—automatically filling in contact details, websites, LinkedIn profiles, and company information.

What is Data Enrichment in Pipedrive?

The Data Enrichment feature automatically searches for and fills in missing information for contacts and companies in your CRM.
It pulls from multiple high-quality public and commercial sources, saving you countless minutes of manual research.

Benefits:

Automatic enrichment of emails, phone numbers, and company details
Support for lead scoring, segmentation, and ICP matching
Simplified workflow for sales reps—no manual searching required
Higher data quality compared to the older Smart Contact Data feature

How the Data Enrichment Feature in Pipedrive Works

You can launch Data Enrichment directly from a contact’s detail view (person or organization).
Fields can be enriched individually, or you can use the bulk enrichment option via the button at the top of the record.

Image: Data Enrichment feature in Pipedrive within the organization detail view

Image: Selecting data to enrich an organization detail in Pipedrive

⚠️ Important: The feature only fills in empty fields. Existing data will remain unchanged.

What Data Gets Enriched?

🔹 Organizations – automatically enriched with:

Address (can also be used for filtering by city/state)
Industry
Number of employees
Annual revenue
Website
LinkedIn profile

Requirements:
You must have the company name filled in and at least one of the following:

a linked person with a work email address
a website
a LinkedIn profile

🔸 People – can be enriched with:

Phone number
Email address

Requirements for phone number:
Name filled in + (email / organization / LinkedIn)

Requirements for email:
Name filled in + (organization / LinkedIn)

Who Is This Feature Available For?

The Data Enrichment feature is currently available only in the Power/Premium plans (with a limit of 50 organization enrichments but 0 person enrichments) and the Enterprise/Ultimate plans (with a limit of 100 organization enrichments and 100 person enrichments).

Starting in August or September, Pipedrive plans to increase these limits while keeping the feature available under the same plans. The Premium plan will be raised to allow 100 organization enrichments, and the Ultimate plan will expand to allow up to 500 enrichments for both organizations and people combined.

Pipedrive Plan	Organization Data	Person Data
Power / Premium	50	0
Enterprise / Ultimate	100	100

What Will Happen to the Smart Contact Data Feature?

The Smart Contact Data feature will be discontinued on August 22, 2025.
From then on, only the new Data Enrichment will be available, which:

uses more sources
delivers more accurate and higher-quality information
delivers more accurate and higher-quality information

Data Enrichment offers much higher data quality, a broader range of sources, and the ability to uncover more information. The data it provides comes from trusted public and commercial sources, not just basic publicly available information. This gives you a stronger foundation for business decision-making and automation.

Summary

The Data Enrichment feature in Pipedrive CRM is a major step forward for sales teams that want to work more efficiently and gain better insights into their customers. Overall, it supports improved scoring, segmentation, ICP (ideal customer profile) matching, and lead engagement.

🎯 Discover how much client information Pipedrive can automatically enrich—and put it to work for your sales success.

Interested in a custom solution?

We’ll get in touch with you, review your processes, and show you how successful companies do things. If you're interested, we'll guide you through the next steps and help you with the entire process of your digital transformation.