Cold emailing or how to deal with cold emails

Yes, they all get tons of emails. Some end up in spam, others in the trash. But if you're persistent enough, you might even get a reply to your email. The magic is in the quantity.

Statistically, less than 2% of respondents answer the first cold email. The second one is answered by 5% . To the third one around 7%.

And now it comes.

The fourth email already gets around 20% of people responding, the fifth email over 30% of people and the sixth email also around 30%.

Don't wrap it up after the first email. That's the mistake most marketers make. The main argument is lack of time. Writing 6 emails, still over the course of say 3 weeks and with 50 customers... That's some 300 emails over 3 weeks to work normally.

Unless you're an email masochist, you'll stop doing that sooner or later.

That's where automation comes in again. Prepare 6 emails that you'll send out sequentially. And then enter them into Integromat- https://www.integromat.com/cs , which will automatically send them for you at the right time.

Thanks to Integromat, you can also personalize the emails with information from your CRM - for example, salutation, company name, number of employees, turnover last year, location, etc.

Let's see what kind of emails you can send:

Introductory - responds 2%

Hello Mr. "Novak",

Do you have time to talk about your printers? "South Moravia" is our domain and we have several customers there, for whom we have reduced costs significantly.

Sincerely.

Follow-up - send in 2 days - will reply 5%

Hello Mr. "Novak",

Last year you had a turnover of "XX million crowns". At that size, you must have a lot of print consumption. Is there a possibility to call and talk about it?

Sincerely.

Next - send in 4 days - will reply 7%

Hello Mr. "Novak",

You may be worried that optimizing the "print" may cost a large investment in the initial phase. Is that so?

Sincerely

And then it starts - send in another 4 days - will reply 20%

Hello Mr. Novak,

I don't know if you're the right person to handle the printing costs for you. Does "Skoda auto" have anyone else I can contact?

Sincerely.

And now my favourite - send in another 8 days - will reply 30%

Hello, Mr. Novak,

I've sent you several emails, but no reply. I just want to ask - have you received them?

Sincerely

Last one - send in another 10 days - will reply 30%

Hello Mr. Novak,

It seems that the optimization of "printing costs" is not up to date for your company.

Can I get back to you in six months?

Sincerely

A marketer can reach dozens, maybe hundreds of cold leads a month this way. Without any extra administration. And then just waits for the fish to bite.

Don't know how to set up automatic emails with Integromat? Call us on +420 773 660 828 or email davame@davame.cz and we'll be happy to help you with everything.